软餐获悉，游戏社交平台 Discord 将放弃其无广告战略，开始在未来一周向其 2 亿活跃用户展示广告。自 2015 年 5 月成立以来，Discord 一直抵制投放广告。Discord 产品高级副总裁 Peter Sellis 称，广告将显示在屏幕左下角显示。如果用户在至少一位朋友观看的情况下完成广告中的游戏内任务，将获得奖励。同时 Discord 允许用户在设置中关闭广告，但不清楚细节。Discord 正计划在股票市场上首次公开募股，外界对其 IPO 充满期待，有分析称该平台是 “正在成长中的现金奶牛”。Discord 于 2021 年拒绝了微软高达 100 亿美元的收购请求。
The gaming social platform Discord will abandon its ad-free strategy and start displaying ads to its 200 million active users in the coming week. Since its establishment in May 2015, Discord has resisted advertising. Peter Sellis, the Vice President of Product at Discord, stated that the ads will be displayed in the bottom left corner of the screen. They will also hire ad salespeople to sell ads to game developers. Users will be rewarded if they complete in-game tasks featured in the ads while at least one of their friends is watching. Additionally, Discord allows users to disable ads in their settings, although specific details are unclear. Discord is planning its initial public offering (IPO) in the stock market, and there is great anticipation for it, with analysts calling the platform “a cash cow in the making.” In 2021, Discord rejected a $10 billion acquisition offer from Microsoft.
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