苹果公司果断终止了进行 10 年之久的电动汽车造车计划。苹果内部代号为 “泰坦计划”(Project Titan) 的造车团队已获得通知，苹果将停止造车工作，此前该公司已在电动汽车领域投入数十亿美元。从事汽车硬件研发的员工可能面临裁员。苹果于 2014 年启动造车计划，当时它希望设计一款完全自动驾驶的汽车，但后来计划 “打折”，变为半自动驾驶。与此同时，负责造车业务的高管也频繁更换，但造车进程似乎困难重重。有苹果股东表示，汽车项目对该公司来说总是最牵强的，这不在他们的能力范围之内。未来，苹果将会把更多精力投入到生成式 AI 领域。
Apple Inc. decisively terminated its decade-long electric vehicle manufacturing plan. The car-making team, internally known as “Project Titan,” at Apple has been notified that the company will cease its car production efforts, despite having invested billions of dollars in the electric vehicle sector. Employees involved in automotive hardware research and development may face layoffs. Apple initiated the car project in 2014 with the aim of designing a fully autonomous vehicle but later scaled back the plan to semi-autonomous driving. Meanwhile, there have been frequent executive changes in charge of the car business, indicating significant challenges in the manufacturing process. Some Apple shareholders have expressed that the car project was always a stretch for the company and beyond their scope of expertise. In the future, Apple will redirect more resources towards generative AI technology.
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