软餐获悉，亚马逊公司推出了一款名为 Rufus 的购物助手，它基于生成式 AI ，可以回答购物相关的问题、提出商品建议并提供比较，可以提升消费者的网购体验。亚马逊称，Rufus 已经接受了有关其商品目录、客户评论、社区问答论坛和其他在线资源的培训，以收集相关信息。使用亚马逊移动应用程序的客户将能够在搜索栏中提问，以便与 Rufus 进行交互。它将出现在屏幕底部的聊天界面中。该应用目前处于测试阶段，部分美国客户已在 Android 和 iOS 上安装了最新的亚马逊购物应用。该公司计划在未来几周内逐步测试范围。
Amazon has launched a shopping assistant called Rufus, which is powered by generative AI. Rufus can answer shopping-related questions, provide product recommendations, and offer comparisons, aiming to enhance the online shopping experience for consumers. Amazon states that Rufus has been trained on its product catalog, customer reviews, community Q&A forums, and other online resources to gather relevant information. It is now capable of engaging in conversations with customers to provide assistance. Customers using the Amazon mobile application will be able to interact with Rufus by asking questions in the search bar, where it will appear in a chat interface at the bottom of the screen. The application is currently in the testing phase, with some US customers having installed the latest Amazon shopping app on Android and iOS. The company plans to gradually expand the testing scope over the next few weeks.
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