应用分析公司 Data.ai 的报告显示，TikTok 成为第五个突破 100 亿美元消费者支出里程碑的应用程序。也是唯一取得此成就的非游戏类应用程序。其他四款游戏类应用程序分别是 Candy Crush Saga/糖果传奇（120 亿美元）、Honor of Kings/王者荣耀（110 亿美元）、Monster Strike/怪物弹珠（106 亿美元）和部落冲突/Clash of Clans（102 亿美元）。2023 年，TikTok 应用的交易额为 38 亿美元（年初至今），比 2022 年高出约 15%，应用购买（IAP）为 33 亿 美元。中国和美国一直是 TikTok 的赚钱机器，各自创造了约 30% 的 IAP 收入。TikTok 用户购买 TikTok Coins（虚拟币）并用于购买虚拟礼物，以打赏直播的创作者，TikTok 从创作者打赏中抽成 50% 以获取收入。
The report from application analytics company Data.ai shows that TikTok has become the fifth non-gaming application to surpass the milestone of $10 billion in consumer spending. The other four gaming applications are Candy Crush Saga ($1.2 billion), Honor of Kings ($1.1 billion), Monster Strike ($1.06 billion), and Clash of Clans ($1.02 billion). In 2023, TikTok’s transaction volume reached $3.8 billion (year-to-date), an increase of approximately 15% compared to 2022 when in-app purchases (IAP) amounted to $3.3 billion. China and the United States have always been money-making machines for TikTok, each contributing about 30% of IAP revenue. TikTok does not have a paid subscription plan; instead, users purchase TikTok Coins (virtual currency) to buy virtual gifts and reward live stream creators, with TikTok taking a cut from creator rewards as its source of income.
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